1 and 2 started a fairly popular service (whose name is blacked out in the image) and sold it to a huge company. That company shut it down and 1 and 2 quit their own company in disappointment (the photo below was taken when they quit). 1 went ahead and started a very similar service again and now it is one of the most happening places on the web.

Who he? What service did he start?

Cracked by: xeqtor, username, shenoyvarun86, shrik, Logik, vijayaraghavan, Sumanth Patlolla, apar, Piyush, jowens, Rahul Rajeev, Pawankumar Hegde, Rogi, dineshk, Ananth, nishansolo, Amarendra, Manish Achuth, Bipin Banavalikar, Vijay, Parantap Singh, lanu, Qbrain, duriel, Dibyo, byslexia, mankuTimma, aditthya, Nanda, udupendra, vkamath, Bharath, puneet_k, Thejas V R, Rahulk, Moju21, Rithwik K, Shwetha Maiya, Sanador, raklodramA and v.chandrashekar