Getting a lot of attention of late. What is it?

Hint:

Cracked by: Logik, Amarendra, Dibyo, udupendra, Gurupad, varuns88, shenoyvarun86, username, krudebox, googboog, foobar, MadGenius, sandesh, shrik, Abinaya, madhur, Rogi, Bikiran, sidsen, Raghuvansh, Mo, Aditya, malcaluffin, Thejas V R, Aparna, The Lonely Saint, mankuTimma, Inglourious, AmK, ayush and Shwetha Maiya