This popular internet retailer is the pioneer of a particular business model. They are also known for their un-conventional marketing style, where they sometimes mock themselves and/or their customers.

For example:

In-spite of these un-conventional methods, they are immensely popular.

Identify the retailer and the business model they pioneered.

Cracked by: jayanth , RajT , Biki , bs , duriel , madhur , teju , pratap , Vinod P.V , sidsen , yaksha , shashank , sumanth , BiGFooT , Arjun Chennu and Dibyo.

jayanth, RajT, Biki, bs, duriel, madhur, teju, pratap, Vinod P.V, sidsen, yaksha, shashank, sumanth, BiGFooT, Arjun Chennu and Dibyo