Text only guest question from Logik.

The story behind the X effect is this.
In the early 1980s, X Computer Corporation (named after its founder Adam X) was the first computer hardware company to go bankrupt essentially by unveiling a product it couldn’t sell yet. The company announced the X Executive, a new computer that wouldn’t be available for several months. Meanwhile, the X 1, which legendary computer engineer Lee Felsenstein designed, was still on sale.
So what happened is that from the moment the company announced the X Executive, sales of the X 1 fell to approximately zero. Not only that, but various dealers all began canceling their X 1 orders. Ultimately, this contributed to the destruction of the company.

Tech Journalists are invoking the X effect to describe a possible situation involving Microsoft, WP8, and the current Windows phones.

Cracked by: vinayaknp , Bipin Banavalikar , Don42 , Sumanth Patlolla , mankuTimma , bastet , Manish Achuth , Ananth , Vishnu Prashanth , Bharath , Logik , Mayukh Bose , Jayaprakash B R , sanador , KK and Rogi

Answer:
Osborne Effect