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November 1, 2010

Wait, so he’s not a bad guy?

srikanth @ 11:59 pm, GMT +0000 ( 1288655956 ) Play

Who is this a reference to?

Cracked by: jowens , udupendra , Ananth , shrik , apar , shrey , username , Sumanth Patlolla , Dibyo , Manish Achuth , Bharath , kallukudian , Thejas V R , SS , Pawankumar Hegde , krudebox , dineshk , Dhan and Rogi

Answer:
Seth Godin – became famous for what was called Permission Marketing (The technique almost has a hint of honesty involved). Yahoo used his ‘how to create a Purple Cow’ method, and hence this statue as a reference. udupendra should probably be disqualified from answering this one.


23 Responses to “Wait, so he’s not a bad guy?”

  1. jowens
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    Marketing guru Seth Godin calls a “remarkable product or service” a “purple cow”. This purple cow is called Yahoo! Moo Mail and lives at Yahoo HQ, where it was the first cow to be connected to the Internet.


  2. udupendra
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    er… Seth Godin?


  3. Rogi
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    Unless it’s a pot-shot at Gates for not being the bad-guy anymore due to Google/Apple et.al., I’d have to say you’re talking about David Lynch and the fact that his cow was rejected in 2000 from the NYC CowParade event due to it’s graphic nature.
    (That was the same year that Yahoo! did Internet Cow kiosks, like the one pictured, around the city.).


  4. Ananth
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    Seth Godin – purple cow concept.


  5. shrik
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    The Yahoo Moo Mail purple cow, allegedly a reference to Seth Godin.

    But evidently Gelett Burgess had a poem called Purple Cow, and predates SethG by quite a wide margin.

    (http://ycorpblog.com/2006/08/14/pony-express-nope-moo-mail/)


  6. apar
    2

    Seth Godin’s book “Purple Cow: Transform Your Business by Being Remarkable” where he calls any remarkable product or service a “purple cow”.


  7. shrey

    Seth Godin


  8. username
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    yahoo’s moo mail lanched in new york cow parade in 2000.

    just to quote wiki–
    Seth Godin calls a remarkable product or service a purple cow. Yahoo! currently has a model of a purple cow in the lobby of its Sunnyvale campus.


  9. Sumanth Patlolla
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    Seth Godin calls a remarkable product or service a purple cow.Yahoo! currently has a model of a purple cow in the lobby of its Sunnyvale campus called Yahoo! Moo Mail,which is the world’s first Internet-connected cow.


  10. Dibyo
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    to seth godin, and his ‘purple cow’?


  11. Rogi
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    Did someone say, “good”?
    http://newyork.cowparade.com/cow/detail/97


  12. Manish Achuth
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    Seth Godin. He calls a remarkable product or service a purple cow.


  13. Bharath
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    Seth Godin-Purple Cow


  14. kallukudian

    Yahoo! Purple Cow. Seen at the Yahoo headquarters in Sunnyvale. Reference to Seth Godin’s Purple Cow.


  15. Purple Cow, Seth Godin.


  16. yahoo-bing merger


  17. SS

    Seth Godin, whose term for a remarkable product or service is “Purple Cow”.


  18. The purple cow is a reference to Godin Seth who coined the term ‘ purple cow ‘ to any product marketed by creating a buzz and also bears the credible product features.This model is there in yahoo HQ.more info on Seth’s company buyout by Yahoo on wiki


  19. krudebox
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    Seth Godin, who used the term Purple Cow referring to a remarkable product or service. Yahoo! calls it Yahoo! Moo Mail.


  20. dineshk
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    Seth Godin. The visual is a purple cow in Yahoo’s Sunnyvale HQ. Made to be part of NY’s cow parade and an elaborate prank called Moo mail but the purple color must be a reference to Seth Godin who calls any great idea that stands out from the rest as a purple cow. However, the origin of the word goes all the way back to Gelett Burgess and his nonsense poem by the same name.


  21. Seth Godin. Purple Cows are supposed to be extremely successful businesses.


  22. Vinay Nair Karath

    Yahoo Moo Mail. Yahoo delivers world’s first net-connected cows for Cow Parade New York 2000. Bovine wonder.


  23. Rogi
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    Maybe a marketing twist with the “Purple cow” reference and a nod to Seth Godin?

    Confusing presentation on this one.


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